Our Story

Our mission to Desi Deliver was based on our passion to real South Asian flavours. Our family has been working tirelessly over the generations to bring the warmth, aroma, and flavor of the traditional South Asian snacks and ingredients to the homes worldwide. Starting as a small kitchen enterprise it has expanded into a brand one can trust but we have not changed. All our products demonstrate the same care, attention and love to food, as our parents did. Whether it is in sourcing the best ingredients or keeping generations old recipes, we make sure that every bite is part of us.

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Our Heritage

Passion, tradition and authenticity are what our heritage is founded upon.

We also bring with us the food knowledge that has come down to us across generations and every product that we bring forth should reflect the actual culture of the South Asians.

Our products remain based on quality ingredients, time-honored procedures, and adherence to the recipes that we were raised around. It be a throwback treat or something to sustain us several times a day, we just want to provide the same real flavor like we had as kids.

Our Values

The values and beliefs on which we do everything:

Authenticity

All its products belong to the authentic South Asian tastes, which do not lose their flavour or tradition.

Quality

To ensure freshness and quality, we follow strict standards at every stage—from sourcing to packaging.

Our Belief

We began with a simple belief: food is not just a meal but a memory, a connection, and an expression of our culture.

Customer Trust

We build lasting customer relationships through transparency, reliability, and exceptional service.

The main idea of Vimal Malhi, who started Desi Deliver, was to make South Asian snacks, sweets, beverages, and other minor things easily available in Hounslow, UK. Out of passion for the tastes of home and need to serve the local communit,y Desi population, Vimal makes sure that each item on the shelf is an embodiment of quality, tradition, and authenticity. He also aims to turn each order into a home reminder - he will bring a bit of joy, flavor, and culture to the South Asian diaspora in Hounslow.

Rajesh Kumar
Founder & CEO

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